This is a 3D Animation of the interior of the Marni store in London. Nicely done by Silvan van Alphen and designed by Sybarite. I like how the animator uses different methods to present a single idea with seamless transitional effects. The focus of this presentation is obviously the modernistic stairs which leads to the second level....now that's what I call hardcore modeling! Lots of detail and curves. The camera path leading you up the stairs is incredibly smooth and consistent with relation to height, I know if I ever do an animation going up a stairwell it will not be a walk in the park. I suspect the still at the very end to be an actual photograph of the finished product. If not, then great rendering!